News
John Lewis Edinburgh announces sponsorship of AEGON Breakfast Club at Lorne Primary School
John Lewis is the latest company to back the award-winning initiative. Led by Edinburgh based life and pensions company AEGON, Heart of Midlothian Education & Community Trust, and the City of Edinburgh Council the initiative aims to provide primary school children in Edinburgh with a free and healthy breakfast, where there is an identified need.
To celebrate John Lewis Edinburgh’s support, some of the children from Lorne Primary school visited the department store to learn about what makes up healthy breakfast. They were joined by Hearts Assistant Manager, Billy Brown.
Hazel Tierney, Operations Manager at John Lewis Edinburgh, said:
“John Lewis Edinburgh and Lorne Primary School have been working together for five years now. We are proud to continue our support by helping local pupils start their day with a healthy breakfast.
“Thanks to AEGON, John Lewis’ support will be able to go even further to helping children from the school.”
Read more in the full press release
AEGON Breakfast Club wins European Award
We are delighted to announce that the AEGON Breakfast Club won the award for ‘Best Business to Community – Low Budget’ at the 2010 European Sponsorship Awards.
These awards are the only Pan-European sponsorship awards celebrating excellence in Corporate Responsibility. Winners were announced at a special awards ceremony at the Heineken Experience in Amsterdam.
The judges commented that the Breakfast Club was a good example of a different and novel idea on a small activation budget. The liked the way we’ve partnered with the local council and Heart of Midlothian football club to reach people while also supporting children.
Helen Syme,AEGON's Corporate Responsibility Manager, said, ‘I’m so pleased that the Breakfast Club has been recognised at a European level. We’re aiming to make a difference to the lives of primary school children in Edinburgh by providing a Breakfast Club in schools where there is an identified need. I’m proud that we’re involved in such a worthwhile venture.’
Nairn's Oatcakes serve up new breakfast club at Niddrie Mill / St. Francis Primary School
Nairn’s Oatcakes has joined up with leading life and pensions company AEGON to provide a healthy start to the day for primary school pupils at Niddrie Mill and St Francis, as part of the AEGON Breakfast Club programme.
Nairn’s is the latest Edinburgh based business to support and sign up to the AEGON Breakfast Club initiative which is a 3 way partnership between Edinburgh City Council, AEGON and The Heart of Midlothian Education & Community Trust. The programme aims to make a difference to the lives of Edinburgh’s primary school children by providing a free breakfast where there is an identified need.
Based in the Peffermill area of Edinburgh since 1935, nairn’s is a stone throw away from Niddrie Mill and St Francis Primary Schools and has been producing simple and natural oatcakes since 1896.
Nairn’s Director Mark Laing said:
“Nairn's is delighted to support this important new Breakfast Club at Niddrie Mill and St Francis. As leading manufacturers of healthy oatcakes and biscuits Nairn’s recognise the importance of a healthy breakfast to start the day. It helps the children to work and behave better throughout the school day.”
Read more in the full press release
APS paint a bright future for Breakfast Clubs at Colinton Primary School
Print Management Services company APS Group is to join up with life and pensions company AEGON to provide a healthy start to the day for primary school pupils.
APS is the latest organisation to support the AEGON Breakfast Club initiative which aims to help to make a difference to the lives of the city’s primary school children.
APS, which provides design, artwork, print and logistics services to high-profile organisations, presented Colinton Primary with a large canvass to enable the youngsters to create their own colourful masterpiece depicting a nutritious breakfast scene.
Director Allan Doyle from APS says:
“We are delighted to be able to support Colinton Primary School in this important venture which is organised by life and pensions company AEGON, one of our major customers. Research shows that breakfast is necessary to start the day off right and that children learn better at school if they have had a healthy breakfast.”
APS have signed up to sponsor the breakfast club at Colinton Primary School for the next 3 years.
Read more in the full press release
ARAMARK creates the recipe for success at AEGON Breakfast Club
Today children from Royal Mile Primary School joined by first team Heart of Midlothian players helped create healthy culinary creations in the ARAMARK kitchen. The children were celebrating the launch of their very own AEGON Breakfast Club at Royal Mile Primary, which will make a healthy breakfast available to all pupils.
ARAMARK Limited is a food service partner to organisations across a range of sectors, including business and industry, education, healthcare, offshore and defence. ARAMARK employs over 12,500 people in the UK, and provides tailor-made food services and refreshment solutions, including business dining, employee restaurants, retail facilities and coffee outlets throughout the UK.
Val Carter, Corporate Responsibility Director at ARAMARK said:
“The Breakfast Club event is an important part of ARAMARK’s ongoing commitment to Corporate Responsibility and pushing healthy eating up the consumer agenda. We are looking forward to working with AEGON on similar projects in the future.”
ARAMARK have signed up to sponsor the breakfast club at Royal Mile Primary School for the next 3 years.
Read more in the full press release
Saltman Brother's tee off a further years funding at Ratho Primary School
Golfing brothers Elliot, Lloyd and Zack Saltman swapped their clubs for cereal bowls today when they tucked into breakfast with youngsters at Ratho Primary School.
The sporting siblings were guests of honour at the AEGON Breakfast Club where the children were celebrating receiving further funding from local sponsors Edinburgh Airport.
The AEGON Breakfast Club at Ratho Primary School began in April this year and since then the club really has taken off and the children are continuing to enjoy all the benefits from a healthy start to their day.
Liz Walshe, Head Teacher of Ratho Primary School said:
“We are delighted that Edinburgh Airport has offered to fund our breakfast club for another year. Their generosity really makes a difference to the children and families of Ratho.”
Read more in the full press release
AEGON Breakfast Club flying high with Edinburgh Airport
Edinburgh Evening News 30th April 2009
Children from Ratho Primary School joined by first team Heart of Midlothian players visited staff at Edinburgh Airport. The children were celebrating the launch of their very own AEGON Breakfast Club at Ratho Primary, which will make a healthy breakfast available to all pupils.
Edinburgh Airport, owned by leading airport operator BAA is the fifth business to sign up to sponsor an AEGON Breakfast Club, and the second sponsor to be announced in 2009.
Gordon Dewar, Managing Director at Edinburgh Airport said:
“We are delighted to support the AEGON Breakfast Club. The programme provides an excellent opportunity to ensure the children begin their day with a healthy breakfast and boosts their concentration and their performance in the classroom. As a local business, Edinburgh Airport is committed to developing relationships with the local community.”
Read more in the full press release
Merchiston Building Services lay the foundations for Broomhouse / St Joseph’s AEGON Breakfast Club
Children from Broomhouse / St Joseph’s Primary School were joined by first team Heart of Midlothian players and staff from Merchiston Building Services. The children were celebrating the construction of their very own AEGON Breakfast Club, complete with trowels and hard hats.
Merchiston Building Services are the fourth local business to get behind the AEGON Breakfast Club. Merchiston Building Services specialise in joinery, building and shop fitting and are based in the East of Edinburgh.
Brian McEwan, Director of Merchiston Building Services, a former pupil at Broomhouse Primary School, an avid Hearts fan and local businessman was especially keen to get involved and help sponsor a school which was of particular importance to him.
Brian McEwan says:
“After being invited to the original launch I was very keen to get involved, it’s a great initiative and benefits so many children, providing them with the start to the day they need. As an ex-Broomhouse pupil, I’m glad this school will get the support for a breakfast club that they need.”
Read more in the full press release
AEGON Breakfast Club joins Hearts Players to launch a new Breakfast Club at Balgreen Primary
Children from Balgreen Primary School today joined the full Hearts team for a healthy winter warming breakfast to kick start their day.
The children were celebrating with the players the launch of their own AEGON Breakfast Club sponsored by McGrigors legal practice. The children were visiting the Hearts players at their training ground at Heriot Watt’s Riccarton Campus.
Balgreen Primary’s sponsor McGrigors is one of the UK’s most dynamic legal practices. McGrigors are the third local business to sign up to the AEGON Breakfast Club initiative this year, with Pirniehall/St David’s and Sighthill Primary Schools are already benefiting from a hearty breakfast in the morning. KPMG leading providers of professional services and SYKES global customer contact service, sponsored their local schools and were eager to be involved with the project upon hearing about the AEGON Breakfast Club’s launch. These partnerships were announced at the beginning of this year.
Ian Lyall from McGrigors says:
“We think this fantastic initiative will really give kids an important boost in the mornings. We are proud to support the AEGON Breakfast Club as part of our Horizons programme, where we seek to make a real difference to the communities we work in.”
Read more in the full press release
AEGON Breakfast Club in a Box
The AEGON Breakfast Club in a Box guidance manual was launched to Edinburgh schools' business managers and teachers. The manual will support schools with the organisation and management of its existing breakfast club or help with schools considering setting one up.
The manual has been produced with the support of the City of Edinburgh Children and Families Department, AEGON and the Heart of Midlothian Education and Community Trust and is designed to provide:
- A reference guide to ensure that the breakfast club meets the minimum standards expected
- A first port of call for questions in relation to the day-to-day running of the breakfast club
- A source for further ideas and materials to complement and extend the breakfast club practice with additional educational activities
- A version of the AEGON Breakfast Club guidance manual will be available on the website soon!
AEGON Breakfast Club celebrates its first birthday!
The AEGON Breakfast Club celebrated its first birthday on 9 October at Heart of Midlothian football ground. AEGON representatives were joined by first team Hearts players and children from Dalry Primary School. Everyone enjoyed a delicious healthy breakfast on the pitch to honour the occasion.
Paul Blair from AEGON said
“We at AEGON are delighted at making a solid start with the AEGON Breakfast Club in its first year. With both KPMG and Sykes group joining AEGON and Heart of Midlothian Educational Trust as sponsors, children at Pirniehall and St David’s Primary School and Sighthill Primary are already enjoying the benefits of a healthy breakfast to start the school day. We are looking forward to signing up more schools and sponsors in the coming weeks.”
The AEGON Breakfast Club has had a great first year and we look forward to signing up more schools before Christmas.
Read more in the full press release
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